“Follow the Traffic”
Strategic Narrative, Category Design, Offering Structure, Messaging, Brand Identity
Where’s The Market? People may ask it a bit differently - like what’s popular, what’s trending, or who’s on top. However we phrase it - it’s a question that drives so many decisions.
The answer is simple. Follow the traffic. Traffic is the only objective measurement of where everyone is and where everything stands right now. In the physical world, following the traffic is easy. But in the digital world, you can’t see a thing.
Similar web is the world’s Traffic Intelligence Platform. It tells you what’s hot right now across every corner of the internet. It shows you where everyone is going, and where you need to go.
With Similar web’s Traffic Meter TM, you finally have an unbiased and objective measurement of the internet. From tactical, day-to-day execution to long-term digital strategy - all your decisions can now be driven by the most important data there is - reality.
In today's market, there are countless intelligence platforms analyzing data for an infinite amount of variables. The move here was to find a type of data that Similar web could own.
Today, almost everything is online. And the best way to measure that is through traffic - where people go. So we decided to own the word traffic to carve an untouched place in the market, and combined it with 'intelligence' to familiarity into a category they now own and pioneer.
Similar web is the world’s Traffic Intelligence Platform. It tells you what’s hot right now across every corner of the internet, where everyone is going, and where you need to go. The 'web' city represents the digital world just like it was a physical, urbanic space. We can see the behaviors of users - just like in real life, we can see the traffic - we can see where they go, what their roads are.