Overwolf

“The Guild for In-Game Creators”

Strategic Narrative, Category Design, Offering Structure, Messaging, Brand Identity, Brand Advertising

The Strategic Narrative

Gaming is the single largest entertainment industry in the world. Until today, gamers could play the game, stream the game, and even blog about the game - but they could not change the game.

Then came Overwolf.

Overwolf has created a world where every gamer can become a game creator. Only limited by their own imagination.

This is way bigger than creating a category, we’re talking about creating a whole new profession.

“Atreo with their deep-tech understanding ...along with their storytelling abilities, allowed us to find the deeper narrative that runs around our product and helped bring that narrative out. ”
Shahar Sorek, CMO, Overwolf

Category Design

Overwolf has a new solution to an untapped opportunity. Our move was to brand the profession, not the capability. There was already tons of talk about the creator economy, so what we needed to do was define the new arena for where that creation takes place.

It's not making new games, it's not streaming games - it's creating something 
new inside the games everyone loves.

And with that, In-Game Creation was born with In-Game Creators as the people behind the magic.

In-Game Creation
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“Every company that has a big problem to solve, an opportunity ahead of them that they're not yet reaching, I would recommend working with Atreo”
Uri Marchand , Co-Founder and CEO
“Atreo with their deep-tech understanding ...along with their storytelling abilities, allowed us to find the deeper narrative that runs around our product and helped bring that narrative out. ”
Shahar Sorek, CMO, Overwolf

The Visual Narrative

The castle represents the home of the guild - the user-centric community for in-game creators at the heart of the Overwolf brand. The gate represents an invitation to walk through the entrance to Overwolf’s world. The black material the visual elements are constructed of is evocative of plasticine and represents the finished games our creators build on top of and enhance. This underlying plasticine is then decorated with vibrant red runes to represent the in-game apps and mods our community of creators add to the finished games.

Creative Work

Web

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Sysaid

Strategic Narrative , Category Design, Messaging, Brand Identity