OverwolfThe Guild for In-Game Creators
Gaming is the single largest entertainment industry in the world. Until today, gamers could play the game, stream the game, and even blog about the game - but they could not change the game.
Then came Overwolf.
Overwolf has created a world where every gamer can become a game creator. Only limited by their own imagination.
This is way bigger than creating a category, we’re talking about creating a whole new profession.
Gaming is the single largest entertainment industry in the world. Until today, gamers could play the game, stream the game, and even blog about the game - but they could not change the game.
Then came Overwolf.
Overwolf has created a world where every gamer can become a game creator. Only limited by their own imagination.
This is way bigger than creating a category, we’re talking about creating a whole new profession.
Atreo with their deep-tech understanding ...along with their storytelling abilities, allowed us to find the deeper narrative that runs around our product and helped bring that narrative out.
Category DesignIn-Game Creation
Overwolf has a new solution to an untapped opportunity. Our move was to brand the profession, not the capability. There was already tons of talk about the creator economy, so what we needed to do was define the new arena for where that creation takes place.
It's not making new games, it's not streaming games - it's creating something new inside the games everyone loves.
And with that, In-Game Creation was born with In-Game Creators as the people behind the magic.
Overwolf has a new solution to an untapped opportunity. Our move was to brand the profession, not the capability. There was already tons of talk about the creator economy, so what we needed to do was define the new arena for where that creation takes place.
It's not making new games, it's not streaming games - it's creating something new inside the games everyone loves.
And with that, In-Game Creation was born with In-Game Creators as the people behind the magic.
