“Make Your Journeys Unstoppable”
Strategic Narrative, Category Design, Offering Structure, Messaging, Brand Identity
Heads of Digital are always chasing the perfect customer journey. Fine-tuning every click, following every scroll and studying every ounce of data. All to keep journeys moving forward. But despite everything, so many of these journeys are stopped in their tracks.
Competitors are stealing perfectly happy customers away from businesses by injecting ads into their browsers… without you even knowing it’s happening. These journeys are the lifeblood of many businesses.
Introducing Digital Journey Continuity by Namogoo - clearing the path to purchase and driving journeys forward. Digital Journey Continuity clears all the roadblocks getting in the way of journeys, and helps tailor every journey so it's perfectly positioned to reach its destination.
Namogoo came to us with the category of Hijacking Prevention, which wasn't aligning with their entire product offering. All their products revolve around the idea of streamlining and improving the customer journey. Hence, Digital Journey Continuity was born -- an entirely new category that puts the focus on the ideal outcome for retailers -- which is making journeys unstoppable.
Namogoo’s visual brand metaphor follows the unstoppable journey, by depicting hovering people in various poses. The hovering people are a representation of the eCommerce shoppers during their online buying journey and the obstacles they may encounter. Namogoo’s main visual elements showcase this unstoppable journey.
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