“Connecting construction”
Strategic Narrative, Category Design, Offering Structure, Messaging, Visual Identity
We all know the drill when it comes to construction. We walk into the project with everything planned down to the goddamn nuts and bolts. But the second building starts, we don’t even know if a wall’s gone up. Never mind if it’s even where it should be.
There’s no way of knowing what’s really going on. Even when we get progress reports, they’re filled with opinions and assumptions, so it’s practically creative writing. We’ve gotten used to ‘close enough’ being ‘good enough’.
Except it’s not.
Because when everyone else packs up their tools, takes off their hard hats and goes home, we’re still stressing. We’re looking at tomorrow, already worried about what’s going to hit the fan next.
All because we’re disconnected – from project status, from different teams, from the actual reality on the ground.
But that all changes now.
Introducing Connected Construction, powered by Buildots.
The Buildots platform collects everything you could ever hope to know straight from the sites themselves. All by itself. No opinions. No messengers. Just one central platform connecting you straight to reality.
Whether it’s one project or twenty, objective data is right there. Whenever you need it, going back as far as you need it.
All questions answered. All progress tracked. No details missed. No facts assumed.
Finally, you can put your feet up at the end of the day knowing there’s nothing you don’t know. Once you're connected to reality, connecting everything else is simple. Imagine having one system that sits at the heart of the project, connecting every aspect of construction together.
People are connected. Systems are connected. Construction is connected. Welcome to construction not as it has been, but as it should be.
It’s about damn time.
Buildots: Connecting construction.
Offering one central platform connecting all aspects of construction, connecting you straight to reality, Buildots presents the construction industry with a pioneering solution to a longstanding problem – how to gather objective data. We called this Connected Construction – a powerful category that ties a functional benefit with an emotional one.
On a functional level, ‘connected’ refers to visibility and a sound understanding of what is happening on a project.
On an emotional level, ‘connected’ is about being freed from the anxiety that comes with the job and the inability to be physically present and oversee every site, all the time.
The visual narrative illuminates the integral and integrated nature of Buildots’ technology. Inspired by the ‘smart home’ category of connected devices, Buildots is the neural center of the construction site, connecting previously disparate elements together. All site elements are connected to each other and all data is connected to the Buildots platform, connecting users to the reality on the ground.
The yellow highlights represent the important elements people see, the "living" technology within these elements and the data that connects directly to the platform in all shapes and sizes.
